WHY

For more than 40 years, Steve Adelson has been at the forefront of developing luxury lifestyle communities and amenities. His vision to create unique and memorable experiences and his commitment to inspiring people has helped establish a new standard for fun, family-oriented private communities across the US and internationally. Steve also helped introduce true sustainability to luxury living, and every community with which he is involved embraces the concept of holistic well-being for staff, members, partners, and all associated with the project.

Steve served as CEO, and current board member, of Cabo Del Sol, an 1,800-acre master-planned community in Los Cabos, Mexico. He led a complete rebranding of the community and the creation of The Cove Club, a new private club within Cabo Del Sol which includes a private beach club, a Jack Nicklaus Signature golf course, consistently ranked among the World’s 100 Greatest Courses, and roughly 350 homesites. Along with the Cove Club, Steve led the design and development of a new Four Seasons Resort and Private Residences. The Four Seasons

Cabo Del Sol opened in late 2024, and in just over 12 months became one of the most successful openings in Four Seasons history.

Most recently for Discovery Land Company, Steve launched Discovery’s first European club and community in Portugal, CostaTerra, which changed the luxury real estate and community market in Europe. On the heels of the enormous financial and emotional success of CostaTerra, Steve launched Discovery Dunes in Dubai, again changing the definitionof luxury communities in the Middle East. At the same time, Steve led—from inception to opening—Discovery’s first community in Florida.Atlantic Fields in Hobe Sound, Florida is the most successful projectin Discovery history reaching close to a billion dollars in sales in less thantwo years from receiving final plat approvals.

Steve also established and led Discovery Creative, the vision, design, and development arm of Discovery Land Company. Discovery Creative helps guide the projects’ creative aspects from land planning to architecture, interior design, early activation, and development utilizing both tried-and-true Discovery standards while combining innovation with creativity.

For 17 years, Steve served as Chief Operating Officer of Discovery Land Company. During his tenure, the company grew from three to23 communities and became recognized as the leader in the luxury real estate market. His areas of focus included vision and planning for each community, project marketing, and the development of Discovery’s experiential-based private club operations. His unique ability to marry exceptional financial performance with a commitment to family experiences and customer service helped Discovery grow through the recession and thrive in today’s environment. Combining a keen creative sense with respect for family, culture, and adventure, Steve worked to provide his teams and members with a well-rounded, exceptional experience in a fun and service-oriented atmosphere.

Prior experience includes:

• Vice President of Gosnell Builders, the first true mixed-use developer in the US and innovator of the Pointe Resorts which combined residential and resort living along with commercial and retail spaces to create a live, work, and play lifestyle.
• In 1995, he developed the Raven Golf Clubs in Phoenix and Tucson, Arizona with his partners. The clubs were recognized for their outstanding customer service, being rated No. 1 in the world by Golf Digest.
• After Raven Golf was purchased by the Intrawest Corporation, Steve remained with Raven Golf/Intrawest following the acquisition and led the development of the company’s golf communities and villages until he joined Mike Meldman at Discovery Land Company in late 2000.

In his various roles, Steve has been instrumental in developing:

• More than 40 private communities.
• Thirty-eight championship golf courses, three of which are rated in America’s 100 Greatest Golf Courses.
• Thousands of miles of infrastructure, world-class and innovative community amenities.
• Approximately 4,000 luxury homes and condominiums.

Through the development and integration of successful product designs, creative marketing techniques, and experiential club operations and lifestyle amenities, Steve has been responsible for more than $40 billion of project sales. He recognizes and credits this success to the people he has had the honor to be surrounded by and continues to reinforce his commitment to a true team concept. As the leader of club operations, he assembled amazing and talented teams to develop standards and unique programming that are recognized as the highest and most innovative in the club business. His focus will continue to be the creation of exceptional lifestyle experiences for, and with, team members, customers, and all who interact with their exceptional communities.